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WRITING TASK 2 (ESSAY WRITING)
Cambridge Volume 16 -AC Test 2
You should spend about 40 minutes on this task.
Write about the following topic:
In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Answer
Modern businesses often highlight the newness of their products in advertisements to attract customers seeking novelty. This trend has become increasingly common in recent years owing to certain reasons, and I vehemently believe that it is a positive trend as emphasizing newness in products can stimulate innovation and ultimately benefit customers.
To commence with, businesses emphasize product newness in advertisements to attract potential customers and differentiate themselves from competitors who offer similar products. Elaborating on this, the given approach appeals to the consumer’s desire for novelty and generates excitement around the product, leading to increased sales and revenue. A great example of this is Apple’s iPhone, where they focus on the new features and improvements in each new model to create a buzz around the product and encourage consumers to purchase the latest version. Moreover, by highlighting newness, businesses can effectively promote their products and stay ahead in the competitive market.
In my opinion, one of the reasons emphasizing uniqueness in advertising is advantageous is because it encourages competition among businesses. To brief, when one company launches a new product, its competitors may feel the need to come up with something even newer and better to stay ahead in the market, eventually leading to increased innovation, higher quality products, and better value for consumers. For example, Tesla’s electric cars prompted traditional car manufacturers to invest in electric car technology and improve their own products to compete. Moreover, it may also inspire consumers to try new things, which can be beneficial for their personal growth and development.
In conclusion, modern businesses emphasize newness in product advertising to entice customers and stay competitive which may further prove to be fruitful since it stimulates innovation, promotes healthy competition, and benefits consumers by offering higher quality and better value products.