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Here are some of the Lexical Resource related to the Topic: Advertisements. Go through it thoroughly and then try to practice Cue Cards and Essays regarding the same topic which will be shared below soon. This will help you to understand the subject better, and will help you score more. Best of Luck.
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Vocabulary for Advertisment
- Press kit – a media package of brochures, coupons
- Client base – a specific type of people that regularly buy a company’s product
- Endorsement – when someone famous uses their own image thelp promote a particular product
- Product placement – when companies decide with films
- Double-page spread – advertisement printed across twpages in a newspaper or magazine
- Call taction – something that encourages someone ttake a particular action
- Advertising budget – the amount of money a company decides tspend on advertising
- Tcold call – tcall someone with the aim of selling something without them asking you tdso
- Classified ads – small advertisements often put in a newspaper or magazine by individuals
- Placard – a printed or handwritten notice or sign for public display, either fixed ta wall or carried during a demonstration
- AIDA – Attention Interest Desire Action
- Eye-catcher – something that especially attracts one’s attention
- Slot – specific time in a broadcasting schedule when a commercial may be shown
- Prime time – hours on radior TV with largest audience
- Hoarding – a signboard, usually outdoors, for advertising posters
- Spam email – unwanted, promotional mail
- Word of mouth – recommendations made by individuals tother individuals about a product or service
- Niche product – a product that is aimed at a distinct group of people
- Commercial break – TV channels that make money from advertisements
- Mailing list – a list of names and contact details used by a company tsend information and advertisement
- Tgviral – tquickly become extremely popular on the internet through social media
- Commercials – an advert on TV or radio
- Imagery – visual images
- Tantalizing – something that creates desire and excitement
- Live up tits hype – when something is as good as you expected it tbe
- Product placement – a practice in movies or TV shows when a product or its brand name appear on screen visibly tgain exposure
- Celebrity endorsement – when a famous person advertises a product saying he or she uses it
- Grating – describes sounds that are annoying
- Inclined tpurchase – likely tbuy
- Potential customers – people whmight possibly buy your product
- Turn someone off – tmake someone uninterested in something
- Pop-ups – advertisements that suddenly appear on a computer or device screen
- Subconscious – the part of the brain that sees, hears, or remembers things that you dnot actively remember
- Subliminal – describes something that can influence the subconscious mind without the conscious mind realizing it
- Billboards – a large outdoor board, usually alongside large roads, used tdisplay an ad
- Flyer – a small paper advertising a product, business, or event
- Website traffic – the internet users whvisit a website
- Brand awareness – when customers recognise or remember a brand and its qualities
- Jingle – music that accompanies commercials
- Bulletin – a publication that appears at regular intervals
- Communique – a published statement informing the public of a matter of general interest
- Handouts – tgive something tappropriate individuals
- Plugola –incidental advertising on radior television that is not purchased like regular advertising
- Rescript – an order publicly issued by an authority
- Promulgation – tmake an idea or belief known tmany people by open declaration
- Playbill – a bill advertising a public performance or set of performances
- Publicity – information released tthe media that is designed tgain public attention or support for a person, business, or a cause
- Gazette – a publication that appears at regular intervals
- Fly sheet – a small loose advertising sheet
- Telemarketing – the marketing of goods or services over the phone
- Bombard – attack continuously
- Buying power – the money someone must buy things
- Free-for-all – a situation with nrules, limits, or restrictions
- Impressionable – describes a person whis easily influenced
- Counterparts – someone whdoes the same job as someone else elsewhere
- Brick and mortar stores – a physical shop as opposed tan online shop
- Digital imagery – the collection of pixels on a screen that creates an image
- Frame – the size and shape of someone’s body
- Persuade – convince someone for something
- Unavoidable – certain thappen
- Effective – when something achieves its purpose
- Ploy – trick
- Intrusive – invasive
- Hype up – texaggerate for a commercial or public relations interest
- Endorse – officially recommend a product of a company
- Gullible – totrusting or easy ttrick
- Prominent – noticeable or extraordinary
- Superimposed – when something is placed over something else sthat the image of both items is clear
- At your doorstep – at your home or near where you live
- Click of a button – on a computer or device, something that requires very little effort
- E-shops – stores that dbusiness online
- Unfathomable – unimaginable
- High street – the main street where shops, banks, and businesses are located
- Spoiled for choice – thave a lot of options available tyou
- Stay current – tbe up tdate
- Place pressure on – ttry tinfluence or persuade
- “it” item – something very fashionable
- Blow money on something – spend large amounts of money
- Top-notch – high quality
- Customer service – the assistance given tcustomers of a product or service
- Unparalleled – exceptional; in a category of its own because of its excellence
- Ambience – the atmosphere of a location
- Avant garde – describes music, art, etc. that are unconventional or experimental
- Clothes horse – someone whreally likes tbuy nice clothes
- Well put together – describes someone whlooks good and whhas made efforts tdso
- Pick up – buy
- Bargain price – a discounted price
- Be up on the latest trends – tbe informed of what is fashionable
- Social media feed – the updated list of new content available on various social media platforms
- In fashion – fashionable
- Replicate – tcopy
- Looks – appearance
- Lower priced – inexpensive, cheap
- Over the top – extreme, excessive, exaggerated
- Incomparable – cannot be compared because it is sgood
- Out of my price range – describes something that is toexpensive for someone tbuy
- High-end designers – people whdesign products sold at very high prices
- Luxury goods – things that are very expensive tbuy but are not considered necessities
- Level of attention – the amount of attention someone pays tsomething
- Shoe display – place where shoes are shown
- Clothes rack – rail where clothes are hung for display
- A great eye for something – able to notice or make correct judgements about something
- A fraction of the cost – a small part of the total cost
- Commercials: an advert on tv or radio
- Imagery: visual images
- Tantalizing: something that creates desire and excitement
- Live up to its hype: when something is as good as you expected it to be
- Product placement: a practice in movies or tv shows when a product or its brand name appears on screen visibly in order to gain exposure
- Celebrity endorsement: when a famous person advertises a product by saying he or she uses it
- Inclined to purchase: likely to buy
- Potential customers (Prospects): people who might possibly buy your product
- Turn someone off: to make someone uninterested in something
- Pop-ups: advertisements that suddenly appear on a computer or device screen.
- Subconscious: the part of the brain that sees, hears, or remembers things that you do not actively remember
- Subliminal: describes something that can influence the subconscious mind without the conscious mind realizing it
- Billboards: a large outdoor board, usually alongside large roads, used to display an ad
- Flyer: a small paper advertising a product, business, or event
- Website traffic: the internet users who visit a website
- Brand awareness: when customers recognize or remember a brand and its qualities
- Jingle: music that accompanies commercials
- Telemarketing: the marketing of goods or services over the phone
- Bombard: attack continuously
- Buying power: the money someone has to buy things
- Free-for-all: a situation with no rules, limits, or restrictions
- Impressionable: describes a person who is easily influenced
- Sponsorship
- USP (Unique Selling Proposition)
- Consumer, customer, client
- Conventional marketing – regular way of marketing
- Unconventional marketing – marketing in a unique way
- Eye-catcher – eye-catching ads
- Slogan
- Tagline
- Motto
- Catchphrase
- Logos for brands – unique symbol to relate brands
- Hire advertising agency
- Advertising campaign – group or series of advertising through different media
- Media event – event where media is called
- TV commercial
- Witty, humorous ads
- Jingle, catchy tune
- Target audience
- Celebrity endorsement, endorse
- Marketing gimmicks – marketing tactics to attract the attention of customers
- Primetime – peak viewing time
- Specific time slot
Advertising
- Increase brand awareness and recognition
- Persuade customers to purchase a product or service
- Educate customers about a product or service
- Influence customer behavior and decision-making
- Create demand for new products or services
- Reinforce brand loyalty and trust
- Enhance reputation and credibility of a brand
- Increase sales and revenue for businesses
- Boost economic growth by stimulating demand
- Create jobs in advertising, marketing, and media industries
- Provide useful information to customers about products or services
- Educate and raise awareness about social or environmental issues
- Promote healthy and positive lifestyles
- Encourage creativity and innovation in advertising industry
- Misleading or false advertising can deceive customers and harm their trust in a brand
- Increase consumerism and materialism, leading to overconsumption and waste
- Promote unhealthy or harmful products, such as tobacco or alcohol
- Contribute to negative body image and low self-esteem in vulnerable populations
- Exploit people's fears, insecurities, and desires for profit
- Encourage stereotypes and discrimination based on gender, race, ethnicity, or other characteristics
- Invade privacy and personal space through intrusive or manipulative advertising tactics
- Advertising is a key part of modern business
- Companies need ttell customers about their products
- Advertisement informs us about the choice we have
- Advertising is a creative industry that employ many people
- Without advertising, we would have less choice
- Without advertising, there would be higher unemployment
- Advertising is a form of modern art
- People enjoy adverts
- Advertising manipulates people
- It aims tpersuade people that buying a product will make them happier
- Advertisers focus on selling a brand image
- They use glamorous, successful people
- We now live in a consumer culture
- We are persuaded to follow the latest trend
- We are encouraged to associate certain brands with a higher status
- Advertisers often aim their marketing at children
- Children can easily be influenced by advertisements
- Children put pressure on parents to buy them things
- Advertising should be regulated
- Advertising aimed at children should be controlled or even banned
- Unhealthy foods should not be marketed in a way that attracts children
- Products that can be risky thealth should display warnings
- In some countries, it is illegal tadvertise cigarettes on television
- Warnings must be displayed on cigarette products
- Advertising is necessary in free market economies
- It creates demand for products
- Governments should only censor false information or products that are harmful
Sports sponsorships
- Sports teams or players are given free equipment which they could not afford otherwise
- Payers can focus on their sport instead of being distracted by financial worries
- Brand awareness of the respective product could be increased among the mass
- People think positively of companies that donate products and equipment
- Sports fans are more interested if in the sponsors’ advertising messages
- Companies can showcase their products
- Sports sponsorship provides increased media exposure for a company and its brands
- Companies can link their names tsuccessful players
- Some companies advertise products that are harmful thealth
- Tobacco companies, among others, should not be allowed sponsor sports events
- If the player is unsuccessful, it might affect product sales
- The company’s reputation can be totightly linked ta player’s reputation
- A player whdoes drugs or misbehaves will have negative consequences for the company and vice versa
Advertising targeting children
- Advertising food and drinks that have high levels of fat and sugar causes child obesity
- Little children pester their parents tbuy the products advertised on TV and social media
- Children are unable tdifferentiate between the actual TV programs and commercials
- Children have not yet learnt that things cost money or that money needs tbe earned
- Advertising gives children the illusion that everyone has free access tall material things
- Food advertisements should encourage children teat healthy foods
- Some countries have already banned advertising targeted at young children
- It should be illegal tuse children’s film heroes and favorite cartoon characters in advertisement
- Instead of consumerism, advertising could promote creativity and values such as friendship and honesty
- Both schools and parents need to teach children critical thinking skills
Advertising fast food
- Freedom of choice is one of the key principles of a democratic society
- For many people, fast food is more affordable than healthy food
- Without advertising, people would not be able tmake informed choices
- Nowadays, many fast-food products have a ‘diet’ version and a ‘classic’ version
- Effective advertising helps us understand the difference between fast food and junk food
- Studies have shown a clear link between the regular consumption of fast food and obesity
- What people need is more information about how teat a balanced and healthy diet
- There is no need to advertise fast food because it is already everywhere in the school canteens, in supermarkets, and in the high street
- Fast food is unhealthy and advertising it is irresponsible
- Advertising should encourage people to keep fit, not to ruin their health
Advertising encourages unnecessary spending
- Advertising is often for products and services that we do not really need
- A lot of adverts create artificial needs among people
- People often buy things only because of the image of power, success, and glamour associated with them
- Children are easily influenced by commercials and then pester their parents to buy certain products without any need of it
- The aim of advertising is to subtly persuade people to buy things
- Adverts help people save money by informing them about real bargains
- Catalogues and brochures enable people tcompare products and services at leisure
- If you dnot have time tshop around, you can rely on advertising tlearn about new products
- Advertisement informs consumers about the environmental impact of the products
- Consumers can easily find out if a company supports fair trade
- Advertising, in fact, provides information on products
Types of advertising
- Brochures
- Catalogues
- Leaflet
- Flyer
- Pamphlets
- Newspaper
- Magazines
- Spam mails, bulk mails, junk mails – mails sent tnumerous recipients by email
- Internet popups
- Email advertising
- Social media marketing – marketing through social networking sites
- Search engine marketing
- Web banner advertising – rectangular shaped ad attached ta website
- Floating advertising – ad which stays for a while when a website is opened and then disappears
- Sky balloon advertising
- Sky writing – ad by writing in the sky by smoke of aircraft
- Billboard, signboard, hoarding – big boards of advertisement especially on crossroads
- Roadside signs
- Cold calling – calling unknown contacts
- Covert advertising – indirect advertising done by showing star using that product in a movie or TV show
- Door tdoor marketing – house thouse
- Event marketing – promoting by organizing events
- Guerilla marketing, unconventional marketing – a unique way of advertising tattract the attention of customers with less budget
- Multilevel marketing, direct marketing – marketing without involving retailers
- Telemarketing, tele sales – marketing on a particular TV channel
- Television commercial – TV advertisement
- Viral marketing, buzz marketing – marketing which spread very fast through talking it on social sites or word-of-mouth
- Word-of-mouth publicity – mouth to mouth publicity where customer talks tother customer
Certain aspects of advertising
- Can increase brand awareness and recognition
- Encourages consumers to consider a product/service
- Creates a sense of need/want for a product/service
- Can generate sales and revenue for businesses
- Can build trust and loyalty between a brand and its consumers
- Can be used to educate consumers about a product/service
- Helps to create a market for new or existing products/services
- Generates interest and creates a sense of urgency to purchase
- Provides information about products/services to consumers
- Builds a brand's reputation and credibility
- Encourages repeat purchases
- Limits on false or misleading claims about products/services
- Regulations on advertising to children
- Restrictions on advertising for products deemed harmful, such as cigarettes or alcohol
- Regulations on the use of certain words or phrases in advertising, such as "organic" or "natural"
- Can create a sense of urgency to purchase a product/service
- Can influence consumer perceptions about a product/service
- Can encourage consumers to try new products/services
- Can create a desire to keep up with trends or social norms
- Can lead to impulse purchases
- Can build brand loyalty and trust
- People are annoyed or entertained by advertising, but they are not affects by advertisement when making shopping decisions. Twhat extent dyou agree or disagree?
- Consumers are faced with increasing numbers of advertisements from competing companies. Twhat extent dyou think consumers are influenced by advertisements? What measures can be taken tprotect them?
- Some people find advertisements amusing or annoying and they are not influenced by this when they shop. Twhat extent dyou agree?
- Some people say that advertising encourage us tbuy things we dnot need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint dyou agree with?
- Some believe advertisement is useful and informative. Others think it is false and helps traise prices. Discuss both views and give your opinion.
- Some people say that TV advertisement have benefits, while others believe the opposite. Discuss both the views and give your opinion.
- Most adverts make products seem much better than they really are. Dyou agree or disagree?
- There are many ads directed at children, such as snacks, toys, and other goods. Parents argue that children are under pressure. Advertisers claim that adverts provide useful information. Discuss both the views and give your opinion
- Nowadays, we see more advertisement on the streets and on our TV screens. What are the advantages and disadvantages of it?
- Many people think that fast food companies should not be allowed tadvertise while others believe that all companies should have the right tadvertise. What is your opinion?
- Most people buy products that they dnot really need and replace old products with new ones unnecessarily. Why dpeople buy things they dnot really need? Dyou think this is a good thing?
- One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion?
- Companies spend millions each year on advertising online, in magazines, and on billboards. These adverts can encourage people tbuy goods that they dnot really need. What are the positives and negative effects on consumerism?
- Some people believe that what children watch on television influences their behavior. Others say that amount on time spent watching television influences their behavior. Discuss both views and give your own opinion.
- We live in a world in which we are constantly exposed tadvertising. Twhat extent dyou think advertisement influence our choices as a customer and what effect does it have on our lifestyle?
- In some countries, there has been an increase in the number of advertisements which try tpersuade children tbuy snacks, toys, and other goods. Parents often claim that these ads are unfair as parents feel under pressure tbuy these kinds of this for their children. Twhat extent dyou agree or disagree?
- Everywhere we go, we are surrounded by advertisements. Some people think that advertisements can affect our thinking and that it can have a negative influence on our lives. Twhat extent dyou agree or disagree?
- It has been believed that advertisement make people buy products which they dnot require. Dyou agree or disagree?
- These days, some schools dnot have enough money tpay for all the programs that they think are necessary for their students. As a result, some schools are considering allowing advertisements in their buildings. Dyou think this is a good idea? Why or why not?
- Some people say that advertisement targeting children may have negative effects on them and suggest banning such advertisement as a solution. Twhat extent dyou agree or disagree?
- Society would benefit from a complete ban on all forms of advertisement. Twhat extent dyou agree or disagree?
- Advertisements have great influence in determining what we buy. Some people think that there should be laws tcontrol advertising while others argue that companies should be free tadvertise however, they want. Discuss both views and give your opinion.
- Some of the methods used in advertising are unethical and unacceptable today. Twhat extent dyou agree or disagree?
- Some believe that people will purchase a product based on their needs and advertising is not needed. Twhat extent dyou agree or disagree?
- Some people say that advertising encourages us tbuy things that we dnot need. Others say that advertisement tell us about new product that may improve our lives. Which viewpoint dyou agree with?
- Researchers show that overeating is as harmful as smoking. Therefore, the advertisements of food products should be banned in the same way as the cigarettes advertising is banned in many countries. To what extent do you agree or disagree?
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